• L Occasionwear Ayr

Mother of the Bride and Groom 2021, when, what?!

Updated: Aug 3

2020 has been an unexpected and, in many respects, horrible year. We are getting ever closer to a degree of normality, but, we are far from there yet and the wedding industry, certainly, is a long way from "business as usual" . As such, there is, more than likely, going to be an impact on our collection for summer 2021.


So, to try and give us much information as we can, to those who are asking about 2021 deliveries, here are some details!


Firstly, with regards to buying for spring/summer 2021, all of the main UK trade fairs have been cancelled. This is reflective of many factors, retailers not in a financial position to attend or place orders, a much decreased demand for new stock, uncertainty as to what is going to happen next and, of course, the obvious complication of trying to hold an exhibition, whilst still having to be guided by current safety measures.


Secondly, many of those manufacturers, who are selling for 2021, are producing smaller collections and, based on information being given, are likely to deliver collections later than is normal.


So, where exactly does this leave us? Well, what we do know is that 2021 is going to be the year of the wedding- assuming normality returns! Postponed weddings and those initially planned for next year are going to make for a very busy year. 👰👰👗👗


However, we just cannot say, with any certainty, what is going to happen as regards summer 2021 collections. Normally, we would receive huge deliveries from January to March and we would always advise customers not to shop too far in advance and to wait until the new stock arrives. However, for the first time ever, I find myself saying "do not assume the default position of business as usual"! We are living in very unusual times. Yes, we hope to have fabulous new stock, yes, we hope for a summer season of old, but, there are many questions that remain unanswered!! ❓❓


We will, as always, post up-dates both here and on our social media pages, so, please do keep watching!


In the meantime, we cross our fingers for all of the couples who are hoping to get married soon, this is a horrible and stressful time for many, we know. 🤞



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